The Latin American region has already positioned itself as one of the most attractive to undertake and invest in startups. The reason? Multiple sectors are open to improvement and optimization to meet the needs of a large market, willing to try new products and services. In addition, “the largest industries on the continent have opportunities for technology adoption, and that generates immense opportunities that we all recognize today, and that many VC [Venture Capital funds] see as great potential,” he says, in an interview for Forbes Mexico, Felipe Santamaría, co-founder of the Rockstart business accelerator.
“We still don’t know where we’re going to end up, but today companies are being formed that are going to change the reality of Latin America,” he says.