Isabela Guimaraes Rugani is an executive officer that has been working with innovation and entrepreneurship in Brazil for the last 12 years, in startups and large organizations, and is on sabbatical as of December 2020. Isabela is Strategy and Branding Lead at Grafeno, a Brazil-based financial consultancy. Isabela is the former Investment Officer at Inseed Investimentos, a Brazilian venture capital firm that invests in early-stage innovative companies. Prior to joining Inseed, Isabela worked as an Strategy and Innovation Consultant at EY and Strategos.