In June 2022, DILA Capital led a USD20m Series B for Elenas, a social commerce platform that empowers micro-entrepreneurs in Colombia and Mexico to launch online businesses by selling products on social media sites.
With DILA Capital’s support, Elenas has been focused on enhancing unit economics, expanding in Mexico and refining its technology platform to support projected growth. The company has over 200,000 active sellers, out of which 95% are estimated to be women. Approximately 47% of sellers created a bank account for the first time after joining the network, further promoting the inclusion of underbanked women in Latin America.
Elenas was nominated for a deal case highlight by LAVCA Member Mercado Libre.