Point72 Ventures led a USD5m seed round for Influur, a Miami-based influencer marketing platform with operations in the US and Latin America, with participation from H20 Capital and Magma Partners.
(LatamList) – Influur, the professional marketplace platform for influencers and brands, announced a $5 million seed round led by global venture capital firm Point72 Ventures. Other high-profile investors include Sofia Vergara, Luis Balaguer, Tommy Mottola, Thalia, Lex Borrero, Magma Partners, H20 Capital, LatinWe, Loud and Live, as well as high-profile influencers like Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, Mario Ruiz, among others.
The Miami-based start-up is greatly impacting the creator market economy, connecting multiplatform stars, digital celebrities, and influencers with brands. The platform simplifies all aspects of the traditional influencer marketing process – from prospecting, negotiating and payment – in one place. Influur’s seed round will fuel the growth of the platform in the United States and Latin America.
Read more at LatamList.