Mexican private equity firm PC Capital and Mexican private credit fund Altum Capital invested in Medios Cattri, a Mexico-based digital advertising company. The amount of the transaction was undisclosed.
(Press Release) Mexico City, Mexico, December 7, 2020. On Thursday, October 29th, PC Capital Development Fund II, L.P. completed an investment in Medios Cattri S.A. de C.V. (“Cattri”), one of the leading digital advertising companies in Mexico, while simultaneously acquiring a majority participation in the New York based AdSpace Networks, Inc. (“Lightbox OOH” or “Lightbox”), the leading shopping mall digital out of home network in the United States. The deal was also financed with the support of Altum Capital (“Altum”), a Mexico City-based private credit fund.
The investment has consolidated two of the largest digital out of home advertising companies from United States and Mexico, creating a network of over 5,700 screens in different strategic locations throughout the two countries, and an advertising ecosystem with a monthly reach of over 108 million people; while at the same time positions Cattri to gain entry into the U.S. market through Lightbox’s digital video dominance shopping and lifestyle centers across the country.
Since the investment was materialized, Cattri and Lightbox have capitalized on operating synergies and created strategic partnerships with renowned companies such as We Work, achieving a deal on November 18th for advertising on more than 5,000 screens in We Work’s locations across the U.S.
Regarding the acquisition of Lightbox, Victor Cattan, Medios Cattri’s CEO, stated that “We were incredibly impressed by the momentum that Lightbox has achieved in the past few years, and of course their record performance leading into 2020. Their position at the forefront of delivering digital video in real world environments, plus Cattri’s advanced tech and engineering, will make a powerful combination as we tackle the North American market together.”
Meanwhile, Greg Glenday, Lightbox’s CEO commented that “We set out to find a partner who shared our optimism about the future of the digital out- of-home industry. At Lightbox we believe that digital out-of-home will be among the fastest growing advertising platforms over the next decade. While technology has disrupted every other traditional media form, OOH is in a unique position whereby advertising technology advancements only makes us better. Technology like Cattri’s will level the playing field for us and provides the tools and data to compete with digital and broadcast.”
“We are honored to have partnered with such an experienced and proven management team in the execution of their expansion plan in in North America. We are confident that together, these two companies will create an unprecedented competitor that will transform this industry with their revolutionary technologies”, said Pablo Coballasi and Gabriel Araujo, Managing Directors of PC Capital.
About Medios Cattri
Founded in 2009 in Mexico City by Victor Cattan, Cattri is one of the leading Out-of-home (“OOH”) companies in Mexico that has created a network of more than 4,300 advertising and 1,250 screens in Mexico and developed a content ecosystem with over 200 of the country´s leading advertisers, generating more than 7 million views per day. Learn more at cattri.com (http://cattri.com)
Founded in 1998 as Adspace Networks, Inc. and headquartered in New York City, Lightbox is the leading digital Out-of-home vide network in the United States. Lightbox provides advertisers with an end-to-end solution for connecting with a massive audience base via highly engaging video and sound screens in malls all over the United States. Some of Lightbox’s location partners include Simon Property Group, Macerich, Brookfield Properties, among others. Learn more at lightboxooh.com (http://www.lightboxooh.com)
About PC Capital
Founded in 2008, PC Capital is a private equity and investment banking firm based in Mexico City that currently manages private equity vehicles focused on high social impact in Latin America. Since its founding 12 years ago, PC Capital has successfully invested in the education, sustainability, food, and financial sectors. PC Capital is a member firm of the Mexican Association of Private Capital (“AMEXCAP”) and the Latin American Venture Capital Association (“LAVCA”). Learn more at pc-capital.com (http://pc-capital.com)
About Altum Capital
Founded in 2014, Altum is a leading Private Debt Fund specializing in underwriting structured credit to SMEs in Latin America. Altum provides funding in MXN and USD to companies in a broad range of sectors including manufacturing, agrobusiness, business services, financial services, Oil & Gas, health care and education, amongst others. Over the last 6 years Altum has made over 100 investments, totaling more than 250m USD.For more information visit altumcapital.mx (http://altumcapital.