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Kueski on the US$46b Consumer Credit Opportunity in Mexico

October 10, 2018
Kueski Team
Company: Kueski
Investors: Variv Capital, Crunchfund, Rise Capital, Core Ventures Group, Richmond Global Ventures, Tuesday Capital, and others
Interview with:  Adalberto Flores, Founder and CEO

 

LAVCA caught up with Kueski  Founder & CEO Adalberto Flores at Finnosummit Mexico in September 2018. Kueski is an online micro-lender for the middle class of Mexico that has disbursed over US$100m across almost 800k loans to date.

Flores says the US$100m threshold is a drop in the bucket compared to the total market for consumer credit in Mexico:

We estimate the market value for lending alone (single payment and installments products) to be US$8.3b. If we were to add the value of the rest of the products of the consumer credit ecosystem, i.e. credit, debit and pre-paid cards and purchase finance, we’ll be talking of a US$46.4b opportunity.

Most Mexicans still don’t have bank accounts, although Flores says the number has grown from 27% to 38.3% of the population over 25 since 2011: “Even though we might not be fully responsible for the increase on financial inclusion, we’re certainly participating by giving access to an underserved population.”

Unbanked Mexicans otherwise turn to family and friends, credit cards, savings clubs or stores (buying on layaway) for short-term loans. While Kueksi charges a weighted average interest rate of 25%, borrowers are paying closer to 28% for credit card interest and 60-69% for personal loans under US$1250.

Flores sees adoption with two main segments of clients so far: millennials and female entrepreneurs. Both make an average of US$670/month, borrow about MXN$2500-3000, and repay the loans in about three weeks with a 10-11% default rate (or about half the rate for credit cards). The female entrepreneurs tend to be mothers, with an average of two dependents.

Flores says Kueski’s current relationship with banks is limited, although the company is exploring integrations that would allow Kueski to open bank accounts for clients, or to negotiate access to declined customers.

Kueski has raised almost US$20m in equity from investors including Variv Capital, Crunchfund, Rise Capital, Core Ventures Group, Richmond Global Ventures, Tuesday Capital, Angel Ventures Mexico and others, and US$25m in debt from Victory Park Capital. The company employs about 130 people and recently hired a new CTO, Jaime Romero.

Kueski on the US$46b Consumer Credit Opportunity in Mexico was last modified: April 23rd, 2019 by Editor
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MADE POSSIBLE WITH SUPPORT FROM

LAVCA’s gender diversity research is made possible with support from IDB LAB, Member of the IDB Group. Access information about WeXchange, a forum hosted by IDB LAB that connects high growth women entrepreneurs in LatAm with investors and mentors.

Methodology

This list includes 114 senior-level women investment professionals who are deploying capital in early and growth stage tech deals in Latin America, as well as notable women angels investing over USD50k across multiple deals in the region in the past two years. All investors were vetted for inclusion by LAVCA Research.

Every year since 2016, LAVCA solicits nominations of top women investors in tech from the investment community. The inaugural list included 37 investors; the 2017 list added eight new investors. In 2018, complementing the peer nomination process, LAVCA reviewed the investment teams of all active Latin American VC funds, producing a list of 82 senior-level and 47 mid- and junior-level investment professionals. In 2019, those numbers jumped to 88 and 87, respectively, and increased to 103 and 97 during 2020.

NOMINATE AN INVESTOR

This list is not exhaustive; if you know of a junior- or mid-level investment professional working on Latin American tech deals who should be on this list, contact [email protected].

TOP WOMEN INVESTING IN LATIN AMERICAN TECH

LAVCA’s companion list of Top Women Investors in Latin American Tech includes 114 senior-level women investment professionals who are deploying capital in early and growth stage tech deals.

About LAVCA

 

LAVCA is the Association for Private Capital Investment in Latin America, a not-for-profit membership organization dedicated to supporting the growth of private capital in Latin America and the Caribbean through research, education, networking and advocacy.

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