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Confrapar Makes R$12.8m Investment in Brazilian Mobile Data and Ad Firm Hands Digital S/A (em português)

June 14, 2018

Confrapar made a R$12.8m investment in Hands Digital S/A, a mobile data and advertising firm that spun out from an acquisition by Dentsu Aegis Network in 2016.

(Meio & Mensagem) Hands Digital S/A, empresa especializada em mobile data & advertising, anunciou essa semana a captação de R$ 12,8 mi junto à gestora Confrapar. O movimento acontece dois anos após a empresa ter realizado seu spin-off da Pontomobi, empresa que foi adquirida pela Dentsu Aegis Network (DAN) em 2016. Além dos investimentos em tecnologia, os recursos também serão utilizados para o projeto de internacionalização da companhia, que começou em 2017 no México; agora a empresa ampliará sua atuação para Argentina e Colômbia.

Em junho de 2017, a Hands já havia recebido investimento do Verus Group, grupo de investidores em empresas de tecnologia early stage. “Esses dois anos foram muito importantes para desenvolver as plataformas e testar o modelo de negócios no mercado”, afirmou João Carvalho, sócio e CEO da Hands. Ele acrescentou que, neste período a empresa realizou uma série de projetos com grandes agências e anunciantes, além de empresas de pesquisa, big data e segurança. “Acreditamos que era o momento de escalar a oferta e acelerar as novas fases de desenvolvimento”, justifica, explicando os motivos que levaram a Hands a esta nova captação.

Confrapar Makes R$12.8m Investment in Brazilian Mobile Data and Ad Firm Hands Digital S/A (em português) was last modified: June 26th, 2018 by Editor
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