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Unilever Brazil Launches First Worldwide Startup Accelerator Lever UP

May 21, 2018
Unilever Brazil has launched Lever UP, the company's first worldwide startup acceleration program. Lever UP will be led by corporate accelerator Liga Ventures, targeting startups in the IT, supply chain, e-commerce, home care, and food sectors.

Unilever Brazil has launched Lever UP, the company’s first worldwide startup acceleration program.  Lever UP will be led by corporate accelerator Liga Ventures, targeting startups in the IT, supply chain, e-commerce, home care, and food sectors. 

(Baguete) A Unilever Brasil acaba de lançar o Lever UP, o primeiro programa de aceleração de startups da companhia em nível mundial.

O alvo são empresas de TI, cadeia de suprimentos, e-commerce, cuidados com a casa, sorvetes e alimentos.

O processo será conduzido pela Liga Ventures, uma empresa especializada em conectar grandes companhias a startups. As selecionadas participam de um período de aceleração de quatro meses, com acesso a profissionais da Unilever de diversos setores e expertises.

A Liga foi criada em 2015 e tem 8 mil startups em seu banco de dados. A companhia já trabalhou com empresas como Porto Seguro, Embraer, Mercedes-Benz e AES Brasil.

“O Lever UP é um projeto pioneiro da Unilever para o mundo e estamos muito contentes dele ter sido criado no Brasil. É o modelo que melhor atende às necessidades da nova economia, mais colaborativa e com consumidores mais conscientes e exigentes”, afirma Patrícia Amaro, diretora de e-Commerce e Digital da Unilever Brasil.

A escolha pode estrear o programa pode ter que ver com o atual perfil da Unilever: na nota divulgada para a imprensa, a companhia informa que 57% da sua “pegada” está concentrada nos mercados emergentes e em desenvolvimento.

Seja lá o que for “pegada”, deve ser bastante coisa. A Univer possui mais de 400 marcas nos ramos de produtos alimentícios, de limpeza doméstica e de cuidados pessoais. São 161 mil funcionários e um faturamento de € 53.7 bilhões no ano de 2017.

Unilever Brazil Launches First Worldwide Startup Accelerator Lever UP was last modified: May 23rd, 2018 by Editor
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