(Press Release) ACON Investments, L.L.C. and its affiliates (“ACON”) announced today that it has completed an investment in certain affiliates of BetterWare de México (“BetterWare” or the “Company”). BetterWare is the leading direct seller of home organization products in Mexico. ACON’s investment in BetterWare supports existing management, led by its President and CEO, Mr. Luis Campos, to help the Company continue its rapid growth.
“Under the leadership of Luis and his team, BetterWare has tremendous potential in the region, where households increasingly demand better organization products as income levels rise and average housing space declines,” said Jorge Dickens, a Managing Partner of ACON. “We believe this investment will help the Company grow as a strategic and valuable asset in the direct selling industry,” he noted.
The transaction builds on ACON’s experience as a leading investor in the consumer and retail sectors throughout Latin America. The investment is also representative of the firm’s strategy in the region, where it seeks to partner with established management teams and invest through highly structured transactions in middle-market businesses that are at inflection points in their development.
Mr. Luis Campos commented, “We appreciate the support, flexibility and expertise of ACON and look forward to working together with its Mexico and Latin America teams to bring BetterWare to its full potential.”
The transaction represents the second investment made from ACON’s fourth pool of capital dedicated to Latin America, ACON Latin America Opportunities Fund IV, L.P., which held its final closing in August 2014.