LAVCA VC
  • News Feed
  • VC Data
  • Directories
  • Features
  • Tech Growth Coalition
  • LAVCA Gender Diversity
  • Engage
    • VC Council
    • VC Members
  • LAVCA
  • Member Login
  • Member Access

LAVCA VC

  • News Feed
  • VC Data
  • Directories
  • Features
  • Tech Growth Coalition
  • LAVCA Gender Diversity
  • Engage
    • VC Council
    • VC Members
  • LAVCA

Another LatAm Bet For Seaya Ventures With US$4M Investment In Price Comparison Site ComparaGuru

February 25, 2015

(TechCrunch) Chalk this up as Seaya Ventures’ third investment in Latin America. After backing online takeout delivery service SinDelantal.Mx, and Uber competitor Cabify, the Spanish VC is placing a US$4m bet on Mexican price comparison site ComparaGuru.

Founded in August 2014 by VC Nova Founders, Mexico City-headquartered ComparaGuru lets consumers compare and apply to a wide range of financial products, from credit cards, personal loans, to insurance.

It’s strikingly similar to something like the UK’s MoneySuperMarket (in fact, ComparaGuru’s team includes ex-MoneySuperMarket employees, as well as ex-Rocket Internet managers), and is a classic example of taking a proven online business model and applying it to an emerging market. In this instance, Latin America, and, specifically, Mexico.

On that note, Enrique Horcasitas, co-Managing Director and co-founder of ComparaGuru, says that the main challenge faced by the startup is “getting people in the local market used to online financial comparison services and to our brand.”

In other words, as more and more people in Mexico come online and become accustomed to doing business via the Internet, it’s as much a case of helping to create the market for price comparisons as it is creating awareness of ComparaGuru’s brand specifically.

What I also find particularly interesting about these sorts of emerging market plays is, a bit like the original Dot Com, first-mover advantage only works if the timing is right. Move too early and you can burn through a lot of cash before the market catches up.

To that end, I put it to Seaya Ventures’ Michael Kleindl that the Spanish VC seems to have a penchant for LatAm investments. “Yes indeed we do,” he replied. “We truly believe that these markets will have a major catch up especially in digital in the next decade. So that’s why by investing now, we feel this will provide superior returns.”

Adds Kleindl: “Strong economies, and in many markets, political stability, and this big delay in digital development are real drivers for our investments.”

Another LatAm Bet For Seaya Ventures With US$4M Investment In Price Comparison Site ComparaGuru was last modified: July 22nd, 2016 by Editor
ComparaGuruMexicoRetailSeaya VenturesTechnologyVenture Capital
0
Facebook Twitter Google +

Categories

  • Deals
  • Exits
  • Regulatory
  • M&A
  • New Funds & Firms
  • Partnerships

Sign up for LAVCA’s bi-weekly Latin American Private Capital Update and the LatAm Venture Bulletin, produced specifically for venture investors, entrepreneurs, and technology startups in the early stage ecosystem.






Which LAVCA Newsletter would you like to receive?

Tweets

  • Check out this week's top #startup deals and news on emerging tech in #LatAm from LAVCA's #LatAmVentureBulletin:… https://t.co/qbcww648hh

    10-Mar-2023

    Reply Retweet Favorite
  • This International Women’s Day, LAVCA celebrates top and emerging women in Latin American Tech. View list of 2022… https://t.co/VRQB1FYtCJ

    08-Mar-2023

    Reply Retweet Favorite
  • LAVCA's Director of Research Emanuel Hernandez presented insights on the latest industry trends from LAVCA's recent… https://t.co/KKNTZ4ErNB

    08-Mar-2023

    Reply Retweet Favorite
  • LAVCA's Executive Director @naitafur led a discussion on the regional investment outlook during a panel entitled “V… https://t.co/LGgkBUfNpF

    08-Mar-2023

    Reply Retweet Favorite
  • LAVCA has released its 2023 Trends in Tech report. Despite a significant downturn in #VC investment compared to 202… https://t.co/fTjzBcyv4T

    27-Feb-2023

    Reply Retweet Favorite

Keep in touch

Twitter Linkedin Youtube

About LAVCA

 

LAVCA is the Association for Private Capital Investment in Latin America, a not-for-profit membership organization dedicated to supporting the growth of private capital in Latin America and the Caribbean through research, education, networking and advocacy.

LAVCA Office

    New York City:
    589 8th Ave, 18th Floor
    New York, NY 10018

Explore LAVCA.org

  • About LAVCA
  • Board, Team, & Advisors
  • Media
  • Contact Us
  • Membership Benefits
  • Members Only Access
  • Education and Programs
  • Research
  • Policy
  • LAVCA VC
  • Contact Us

@2020 - LAVCA. All Rights Reserved.


Back To Top