LAVCA VC
  • News Feed
  • VC Data
  • Directories
  • Features
  • Tech Growth Coalition
  • LAVCA Gender Diversity
  • Engage
    • VC Council
    • VC Members
  • LAVCA
  • Member Login
  • Member Access

LAVCA VC

  • News Feed
  • VC Data
  • Directories
  • Features
  • Tech Growth Coalition
  • LAVCA Gender Diversity
  • Engage
    • VC Council
    • VC Members
  • LAVCA

Intel Capital Invests in Geofusion

March 19, 2013

(Press Release) Intel Capital, Intel’s global investment and M&A organization, announced a new investment in Geofusion. Based in Sao Paolo, Brazil, and founded in 1996, Geofusion provides “OnMaps” – a geographic data-based market intelligence, analytics and decision support (“Geomarketing”) platform to enterprise customers of all sizes across a variety of industry verticals.

The cloud-based OnMap platform combines geographic data with relevant market information, such as industry specific consumption statistics and census-based demographics, offering its customers a suite of cost-effective updated social, demographic and market information via a graphically rich, easy to use web interface. The platform’s robust analytics capability improves the quality of available business intelligence, thereby helping to improve customer decision making on key issues such as placement of key assets, distribution channel coverage and product pricing strategies.

Geofusion’s platform is able to deliver value by seamlessly combining maps of over 5,000 Brazilian cities with relevant information from over 250 external databases from both public and private sources. The company currently serves more than 200 customers in Brazil primarily in the retail, food service, real estate, education and industrial segments. Well-known customers like McDonalds, Boticario and Coca-Cola FEMSA use Geofusion’s tools to, for example, prepare geographic expansion strategies, analyze performance of specific points of sale, measure consumption potential in specific areas and plan coverage for their sales and trade marketing teams.

In a single interface, Geofusion’s customers can utilize demographic profiles (social and economic information) and sector consumption data in various geographic scales (from country-wide to city blocks), as well as mapping of retail networks and traffic generation cores. OnMaps allows users to combine this detailed information with their own internal data and intelligence, which can be added to OnMaps to further enhance the information available regarding points of purchase, retailers and territories.

Intel Capital’s investment will enable Geofusion to expand its go-to-market capability and expand its sales and marketing teams. “Intel Capital’s expertise and resources will help Geofusion capitalize on the momentum it has built here in Brazil. Companies are searching for data-driven ways to grow sales and increase profitability, by realizing the full potential of their investments across Brazil. The use of Geomarketing tools such as OnMaps is essential for companies to achieve those objectives”, said Pedro Figoli, CEO of Geofusion.

“We see significant opportunities in the business analytics market in Brazil, where companies are increasingly paying attention to the many ways in which technology can help business,” explained David Thomas, managing director for Intel Capital in Latin America. “Geofusion’s solutions can be useful for a large variety of industry verticals and their software as a service cloud-based business model enables offerings for customers of all sizes, not just large corporations.”

Joining Intel Capital in this funding round in Geofusion, is original investor Criatec, an investment fund targeting innovative startups whose investors are the National Bank for Social and Economic Development (BNDES) and Banco do Nordeste (BNB), managed by SP Ventures, based in São Paulo. “Geofusion is very well positioned in the current cloud computing revolution. Its solutions bring essential market intelligence tools for companies of all sizes in several different sectors. Even if their client portfolio is currently based in Brazil, we believe their technology will find success in the global market,” commented Francisco Jardim, regional manager at Criatec. Geofusion currently has approximately 60 employees.

David Thomas is Executive Director for Intel Capital, in charge of all Intel Capital investment activities in Latin America. The Intel Capital team in the region includes professionals Alexandre Villela, Fábio de Paula and Ricardo Arantes, all of based in São Paulo. Alexandre is the Investment Director responsible for Geofusion in collaboration with US-based Investment Director Mark Rostick. Intel Capital has a strong history of activities in the region, with a local presence since 1999 and over 40 investments in Latin America in this period. In 2012, Intel Capital announced seven new investments, six of which in Brazil.

About Geofusion
With 17 years of activities, Geofusion is the top Geomarketing company in the country, offering innovative solutions in the areas of market intelligence, expansion, marketing, sales, and others. Using an online platform called OnMaps, the company enables development of customized market analysis, data cross-referencing, audience mapping and features to manage the specific needs of its customers.
More information: www.geofusion.com.br

About Intel
Intel (NASDAQ: INTC) is a global leader in innovation. The company designs and manufactures essential technologies that are the basis for computer devices across the world. More information about Intel is available at http://newsroom.intel.com/community/pt_br.
Follow Intel Brazil on Twitter: www.twitter.com/intelbrasil
Like Intel Brazil on Facebook: www.facebook.com/intelbrasil

About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.

Intel Capital Invests in Geofusion was last modified: July 17th, 2013 by Editor
BrazilGeofusionIntel CapitalIT/SoftwareVenture Capital
0
Facebook Twitter Google +

Sign up for LAVCA’s bi-weekly Latin American Private Capital Update and the LatAm Venture Bulletin, produced specifically for venture investors, entrepreneurs, and technology startups in the early stage ecosystem.






Which LAVCA Newsletter would you like to receive?

VC Partner Events

    Tweets

    • Private capital funds deployed a total of USD5.5b across 215 transactions in Q1 2022, representing an 88% increase… https://t.co/U2ljIBGrFp

      20-May-2022

      Reply Retweet Favorite
    • #LAVCAData for Q1 2022 recorded a total investment of USD2.8b across 190 transactions in Latin America. Compared to… https://t.co/AZRsVwOcbn

      19-May-2022

      Reply Retweet Favorite
    • LAVCA's Associate Director of Research Emanuel Hernandez and Executive Director @naitafur explain trends in regiona… https://t.co/jMIUJfa6KZ

      16-May-2022

      Reply Retweet Favorite
    • Today's top takeaways from the #LatAmVentureBulletin: https://t.co/TdVT3WZ6YT

      12-May-2022

      Reply Retweet Favorite
    • Despite the political challenges in Latin America, LAVCA's Executive Director @naitafur, highlights that the privat… https://t.co/DiI1dGwFGr

      10-May-2022

      Reply Retweet Favorite

    Submit VC News

    Have private equity or venture capital related news that you would like to share? Submit your press releases and news to [email protected].

    VC Industry News

    • Vinci Partners Acquires USD20m Stake in Brazilian Credit Provider DMCard

      February 21, 2022
    • 8VC Leads ~USD35.4m Round for Brazilian Insurtech 180 Seguros (em português)

      February 2, 2022
    • Glade Brook Capital Leads USD125m Series C for Chilean Insurtech Betterfly

      February 2, 2022
    • SP Ventures and Acre.VC Lead USD10m Series A for Brazilian Carbon Trading Marketplace Moss (em português)

      January 31, 2022
    • Brazilian Healthtech Nilo Saúde Raises USD10m Series A from Canary, MAYA, SoftBank, GFC and Tau Ventures

      January 28, 2022
    • Valor Capital Group Leads ~USD16m Series A for Brazilian Agtech Agrolend (em português)

      January 23, 2022
    • DILA Capital and Kayyak Ventures Lead USD15m Series A for Mexican Financing Platform Fairplay

      January 18, 2022
    • Astella Investimentos Leads ~USD4.6m Seed Round for Brazilian Blockchain Trading Platform Gavea (em português)

      January 12, 2022
    • SoftBank Leads USD48m Series B for Colombian E-commerce Laika

      January 12, 2022
    • KASZEK Leads USD13.2m Round for Mexican Fantasy Sports Platform Draftea

      January 7, 2022
    • IDC Ventures Leads ~USD5m Series A for Brazilian Microcredit Platform SuperSim (em português)

      January 6, 2022
    • Mexican Verification Platform MetaMap Raises USD70m Series B

      January 5, 2022
    • DRADS Capital Leads USD7m Pre-Series A for Chilean Foodtech The Live Green Co. (en español)

      January 3, 2022
    • SoftBank Leads USD127m Round for Brazilian Healthcare Provider Alice

      December 21, 2021
    • DILA Capital and ALIVE Ventures Lead USD14m Series A for Edtech Slang

      December 20, 2021
    • Astella Investimentos and SoftBank Lead ~USD3m Seed Round for Brazilian Automation Platform BotCity (em português)

      December 20, 2021
    • GIC Leads USD80m Round for Colombian POS Lending Platform ADDI (em português)

      December 20, 2021
    • Yara Growth Ventures Leads USD30m Series C for Argentine Agtech Agrofy (em português)

      December 16, 2021
    • Tiger Global Leads USD60m Series B for Mexican Freight Platform Nowports

      December 16, 2021
    • SoftBank Leads ~USD120m Round for Brazilian Fintech OpenCo (em português)

      December 15, 2021
    • DN Capital Leads ~USD22.2m Series A+ for Brazilian Healthtech Sami

      December 14, 2021
    • Riverwood Capital Leads ~USD52m Series B for Brazilian Fiscal Management Platform Arquivei (em português)

      December 14, 2021
    • KASZEK Leads USD2.7m Seed Round for Peruvian Edtech Crack the Code

      December 13, 2021
    • GIC Leads ~USD32m Series C for Brazilian Delivery Platform Shopper (em português)

      December 13, 2021
    • Tiger Global Leads USD20.5m Round for Mexican Freight Platform Nuvocargo

      December 10, 2021
    • Advent International and SoftBank Lead USD60m Series B+ in E-Commerce Aggregator Merama

      December 9, 2021
    • Volpe Capital Leads ~USD5m Series A for Brazilian Corporate Governance Platform Atlas Governance

      December 8, 2021
    • Lachy Groom Leads USD14.8m Series A for Brazilian Fintech Stark Bank (em português)

      December 8, 2021
    • Prosus Ventures Leads USD60m Series B for Colombian Edtech Platzi

      December 6, 2021
    • KASZEK Leads USD10m Series A for Brazilian Workspace Marketplace Beer or Coffee (em português)

      November 30, 2021
    • Galapagos Capital Invests ~USD20m in Brazilian Cosmetics MedBeauty (em português)

      November 18, 2021
    • Oak HC Leads USD27m Series A for Mexican Payment Platform Aplazo

      November 15, 2021
    • Colombian E-commerce Fulfillment Platform Melonn Raises USD4.5 Seed Round

      November 3, 2021
    • DNA Capital, Temasek and Fit Participações Lead ~USD20m Round for Brazilian Healthtech Memed

      November 1, 2021
    • Astella Investimentos Leads ~USD5m Round for Brazilian Proptech Homelend (em português)

      October 28, 2021
    • KASZEK Leads USD8m Round for Brazilian Car Documentation Platform Gringo

      October 27, 2021
    • SoftBank Leads USD75m Series C for Brazilian BPO Platform Pipefy

      October 26, 2021
    • Mexican Delivery Platform Skydropx Raised USD20m Seres A from Cometa, Base10 Partners, 645 Ventures

      October 26, 2021
    • Brazilian Car Insurtech Justos Raises ~USD35.8m Series A from SoftBank, KASZEK and Others

      October 25, 2021
    • Andreessen Horowitz and Base Partners Lead USD15m Series A for Colombian Foodtech Foodology

      October 22, 2021
    • Unbox Capital Leads USD30m Series B for Brazilian Marketing Platform Rock Content (em português)

      October 22, 2021
    • L Catterton Leads Investment in Mexican DTC Eyewear Brand Ben & Frank

      October 21, 2021
    • Anthos Capital Leads USD18m Series A for Venezuelan Delivery Platform Yummy

      October 21, 2021
    • Flourish Ventures and GFC Lead USD10m Series A for Brazilian Wholesale Marketplace Merce do Bairro

      October 21, 2021
    • Tiger Global Leads USD35m Series A for Argentine Fintech Pomelo

      October 21, 2021
    • Brazilian Wholesale Marketplace Inventa Raises ~USD6m Seed Round (em português)

      October 20, 2021
    • QED Investors and KASZEK Lead USD40m Series C for Brazilian Fintech Hash

      October 20, 2021
    • SoftBank, Amazon and Accel Lead USD108m Series B for Brazilian Fintech Pismo (en español)

      October 19, 2021
    • SP Ventures and Astella Investimentos Lead USD17m Series A for Brazilian Fintech Traive (em português)

      October 18, 2021
    • Tencent and SoftBank Lead USD200m Series F for Brazilian Trucking Marketplace CargoX (em português)

      October 15, 2021
    • Valor Capital Group Leads USD22m Series A for Mexican Edtech Aprende Institute

      October 11, 2021
    • Square Capital and Hard Yaka Invest USD15m in Colombian Digital Payments Platform Movii (en español)

      October 6, 2021
    • Atlantico Leads USD6m Series A for Brazilian Wholesale Marketplace ZAX

      October 5, 2021

    About LAVCA

     

    LAVCA is the Association for Private Capital Investment in Latin America, a not-for-profit membership organization dedicated to supporting the growth of private capital in Latin America and the Caribbean through research, education, networking and advocacy.

    LAVCA Office

        New York City:
        589 8th Ave, 18th Floor
        New York, NY 10018

    Explore LAVCA.org

    • About LAVCA
    • Board, Team, & Advisors
    • Media
    • Contact Us
    • Membership Benefits
    • Members Only Access
    • Education and Programs
    • Research
    • Policy
    • LAVCA VC
    • Contact Us

    @2020 - LAVCA. All Rights Reserved.


    Back To Top