(Press Release) Ideiasnet, a Brazilian venture capital company that invests in fast growing technology businesses, announces the acquisition of its portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de Mulher, the leading women’s internet group in Brazil will join Batanga Media’s growing family of digital media and ad network properties. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.
Bolsa de Mulher joins Batanga Media’s portfolio of premium websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States and Latin America. Batanga Media, a leader in the US Hispanic market has in the last few years expanded its reach throughout Latin America to include operations in Mexico, Colombia, Chile, Venezuela Argentina and Brazil. The addition of São Paulo-based Bolsa de Mulher complements Batanga Media’s existing owned and operated properties in music, entertainment and women’s lifestyle and reinforces Batanga Media’s commitment to the Brazilian market.
“Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe that this acquisition brings together a unique set of shareholders, management talent and media assets that will help position Batanga Media as a leading digital media player in Brazil,” states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.
With this operation, Ideiasnet continues to build on a strategy of increased dynamism in the management of its portfolio with an emphasis on investing in fast growing Internet and technology companies while being attentive to liquidity and merger opportunities.