(Alothon) November 30, 2010 – Alothon Group announced the acquisition of Casadoce, a Brazilian powder drinks company with around R$100MM in revenues.
Casadoce controls an important share of the market in powder juices, primary driven by the Golly brand which is well positioned throughout Brazil. The company will continue to be led by the existing management team which has successfully grown the business in the last few years.
“The company and its management are a great platform from which to build on the evolution in the consumption habits of the expanding middle class in Brazil,” explained Ettore V. Biagioni, Managing Partner of Alothon.
The investment was made through the firm’s Fund II.
Casadoce is expected to grow by the expansion of existing product lines as well as by adding new products, which it will channel through its distribution network.
Alothon bought Casadoce from Grupo Cerradinho, a sugar and ethanol group, and was joined in the investment by Partners Group.
Alothon Group is a Latin America dedicated private equity firm, with the team having invested in over 30 companies in the region in the last 15 years. The firm is currently focused on mid to late stage buyouts in Brazil, with the investment strategy centered on control positions, in businesses with strong franchise value which are expected to benefit from the growth of the middle class. Alothon works closely with the management of its investee companies and brings a combination of strategic, financial, operating and governance expertise. www.alothon.com
About Partners Group
Partners Group is a global private markets investment management firm with over EUR 20 billion in investment programs under management in private equity, private debt, private real estate and private infrastructure. The firm manages a broad range of funds and customized portfolios for an international clientele of institutional investors. Partners Group is headquartered in Zug, Switzerland and has offices in San Francisco, New York, London, Guernsey, Luxembourg, Dubai, Singapore, Beijing, Seoul, Tokyo and Sydney. The firm employs over 400 people and is listed on the SIX Swiss Exchange (symbol: PGHN) with a market capitalization of above CHF 4.5 billion with a clear majority owned by its 36 Partners and all employees.