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3i attracts industry leaders to Brazil Advisory Board

8 November 2011

(3i) November 7, 2011 – 3i Brazil announced that it has appointed three industry leaders – Marcelo Silva, Reginaldo Zero and Winston Fritsch – to its Brazilian Advisory Board. 

The Advisory Board members will offer strategic insight into their specific fields of excellence to 3i’s portfolio companies, help 3i during the due diligence process and assist in identifying market opportunities.

Marcelo Di Lorenzo, Partner, Managing Director and Head of 3i Brazil commented: “We are very pleased with today’s appointments.  All of our Advisory Board members bring with them fantastic expertise and strong relationships that will add significant value to our team. These appointments demonstrate 3i’s commitment to Brazil and our intention to become a leading private equity player in the region over the medium term.”

Marcelo Silva brings a wealth of retail experience as well as insight into family-owned Brazilian organisations. Marcelo is currently the CEO of Magazine Luiza, one of the largest electronic and furniture retail chains in Brazil. Prior to this role, Marcelo held senior positions at a number of other retailers, including Bompreço, the leading retailer in the Northeast of the country later acquired by Walmart; G Barbosa, a leading food retailer in the same region; and Casas Pernambucanas, a leading general merchandise retailer in Brazil.

Reginaldo Zero has a lot of experience in the financial services and consumer related industries, gained from his time as CFO of American Express in Brazil and Latin America, CEO of Visanet (today Cielo, the leading Brazilian merchant acquiring and payment processing company). Reginaldo is currently CEO of FPS in Brazil, a joint venture between Bradesco, a leading Brazilian bank, and FIS, the world’s largest global provider dedicated to banking and payments technologies.

Winston Fritsch has extensive experience in the financial services industry. Winston is currently a senior partner at Orienta Investimentos, a Brazilian financial advisory firm. Prior to this role, Winston was Head of Lehman’s Investment Banking division in Brazil. Winston has also worked at Rio Bravo Investimentos and Dresdner Kleinwort Wasserstein. During the design and implementation of the Real Stabilisation Plan, Winston acted as Secretary of Economic Policy of the Brazilian Ministry of Finance.